Marketing Communication Strategy for Nike - MyAssignmenthelp.com

Question: Discuss about theMarketing Communication Strategy for Nike. Answer: The marketing communication message of Nike is very innovative. Whenever Nike is portraying any advertisements, they choose a particular innovative theme that touches the minds of the target customers. The selection of the themes of the company is responsible for building relation between the target customers and the brand building. The strategy of Nike taking unusual themes determines the companys position in the market. The marketing strategy of Nike is quite innovative to build relationship with the customers (Belch et al. 2014). Wireless telegraph is one of the most important forms of innovation in the field of communication. The wireless technology is developed from many years in order to communicate with the different parts of the world. Billions of messages are transmitted instantly within a shorter time. The scientists were continuing in developing inventions in order to develop the wireless telegraph. It is used in any sectors that need some customization. It is a huge invention in the age of the digital media. Amy Cuddy is a social psychologist who is famous for the research with the body language that is responsible for revealing that one can change the perceptions of the opposite person as well as the body chemistry of the communicator itself. The change of body positions is responsible for this. She is an excellent communicator, her videos regarding body postures is responsible for the communicating with the audiences. Equivalent participation of the audiences with the communicator is the most popular thing in a communicator (Parente and Strausbaugh-Hutchinson 2014). Duracell battery is a simple product but it can be said that the clutter breaking marketing strategy helps the company in gaining success within a shorter time from its rival companies that has a brand reputation from very old time. The element of power and the pink teddies are the most influential element in the marketing mix of the product in the market especially in the promotion mix. Apart from that, the small size with immense power is an another aspect (Luxton, Reid and Mavondo 2015). There are different elements of marketing communications such as media selection, promotional tools, advertising, market segmentation, branding, corporate image, etc. It can be said that the new ad campaign of Coca Cola Pool Boy is considered as the viral advertising in the internet. The advertisement uses the marketing communication elements of branding as well as market segmentation. In terms of market segmentation, it has targeted the youth segment mostly while in branding it focuses on Taste the feeling (Kitchen and Burgmann 2015). Reinforcement of the message is the major aspect of the advertisement of any company irrespective of sector. The companies nowadays have to adhere to many laws of countries. Advertisement is a sensitive issue as it is related to the socio cultural aspects of the target customers. The advertisements must not hurt the sentiments of the viewers. The genre of the advertisement has been changing day by day with the mode of communicating with the customers (Blakeman 2014). Integrated marketing communications are important for marketing a product. However, it can be said that this marketing tool reaches at its maturity and is not so much effective if it is not used in an innovative way. Hence, strategic integration is used as a management tool for increasing the effectiveness of the different types of the communication channels used by the company (Thorson and Moore 2013). According to the study, a consumer can recall up to seven brands in a product category. However, chocolate bars are used as the product category. The brands of chocolate that are acknowledged from the customers are as follows: Cherry Ripe Kit Kat Mars Bar Turkish Delight Freddo Frog Crunchie It can be seen that all of the chocolates are from Cadbury. Among the 100 best global brands mentioned in the Interbrands, it can be said that Facebook is the brand that is growing most with the pace of 48% in a year. Facebook is the most popular brand among the people across all ages in every parts of the world. The company is running on the basis of the innovation used by the innovation team that is responsible for the increase of the subscribers every year. The seduction advertisement of Fiat Abarth is an innovative advertisement that can be called as an controversial advertisement sue to many reasons such as it effectively rolls on sex appeal, humour, and a car shot in the package of 30 seconds. It is an innovative advertisement that has not been created before. In the advertisement, the car has been portrayed as a sexy car. It is compared with a sexy woman, a fantasy of a man. References Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Kitchen, P.J. and Burgmann, I., 2015. Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), pp.34-39. Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press.